Arabian Travel Market
Discover, Explore, Experience

Do’s and Don’ts of Arabian Travel Market (ATM) Dubai 

You can make the most of your time at the Arabian Travel Market and take advantage of opportunities to expand your travel agency by adhering to these dos and don'ts. 

Do’s 

• Do Plan beforehand.  

Before going to the Arabian Travel Market, make sure your goals, objectives, and approach are in order. To make the most of your time at the event, research the exhibitors, presentations, and networking opportunities. 

• Do Bring enough marketing materials.  

Make sure you have extra flyers, business cards, and marketing materials to give out to prospective clients and partners. Make sure your materials are eye-catching and draw attention to the distinctive features of your travel agency. 

• Do Engage in Effective Networking 

Engage in active conversation with business partners, potential clients, and industry experts while at the event. Be personable, start discussions, and pay attention while you're talking. After the event, trade contact details and swiftly follow up. 

• Do Stay Updated on Industry Trends  

Attend conferences, workshops, and seminars to learn about new advancements and trends in the travel business. To stay ahead of the curve, keep up with emerging technologies, consumer tastes, and sustainable business practices. 

• Do Showcase Your Brand 

Invest in a booth that showcases your business identity and is appealing and well-designed. Make your booth stand out from the competition by making it welcoming and informative. Engage guests and make a lasting impression by using images, interactive exhibits, and demonstrations. 

Tips After Attending Arabian Travel Market 

After attending the Arabian Travel Market (ATM), it's important to take certain steps to make the most of your experience and capitalize on the opportunities that arose during the event. By putting these suggestions into practice, you can make the most of your Arabian Travel Market experience and position your travel company for long-term success and growth. Here are some tips to consider: 

• Follow Up with Contacts  

Make quick contact with the people you met during the ATM. To thank them for the meeting and explore future collaborations or partnerships, send personalized follow-up emails or give them a call. To create and foster connections, take the initiative to keep the lines of communication open. 

• Prioritize Leads  

The leads you obtained at ATM should be sorted and prioritized according to their potential value to your company. Invest your time and resources in the leads that have the best chance of success. Adapt your follow-up strategy to each lead's needs and preferences. 

• Evaluate Goals and Outcomes  

Consider your aims and goals for going to ATM. Analyze your performance in achieving them and the results of your involvement. Track measurable results, such as leads produced, contracts closed, or new alliances formed. Determine what worked well and what needs to be improved for upcoming events. 

• Gather Feedback  

To acquire new viewpoints and insights, ask your team members that attended ATM for their opinions. Consider also asking the contacts you made at the event for their opinions. Their feedback might offer insightful information about how they view your products, booth display, and interactions. 

• Review and Modify Strategies  

Analyze the success of your engagement tactics, booth design, and marketing and promotion initiatives. Determine what went well and what needs to be improved. Refine your ideas and tactics for upcoming events and your company's general operations using the information from ATM. 

• Stay Connected  

After your initial follow-up, stay connected with the contacts you established at ATM. Inform them of any changes, new services, or other pertinent information pertaining to your travel company. Creating enduring connections can result in future recommendations or collaborations. 

• Leverage Media Coverage  

If your participation in ATM resulted in media attention or publicity, take full advantage of it. Send out newsletters, social media platforms, or your website to share stories, interviews, or other media items. This may improve the industry's perception of and credibility with your brand. 

• Action Items 

Take care of any commitments or action items that came up during ATM. Make sure you swiftly carry out any commitments you made to supply extra information or follow up on specific requests. Your reputation will be strengthened if you present a trustworthy and competent attitude. 

• Stay Updated on Industry Trends 

Continue to stay informed about the latest trends, developments, and innovations in the travel industry. Keep track of emerging technologies, consumer preferences, and sustainability practices. This knowledge will help you stay competitive and adapt to changing market demands. 

• Prepare for upcoming events  

Think back on your time at ATM and highlight the major lessons you learned that can help you plan for future events. To further grow your network and create new chances, identify other industry events that support your company's goals and think about attending them.